Options MD is a platform that helps people who are suffering from severe illnesses find, access, and stay on the right treatment. Their first use case is mental health, where over 50% of sufferers who try a medication will traditionally have a negative experience. Options MD disrupts this cycle of disappointment. They do this through their app, which both matches people to better medications using smart analytics, and also coaches them on a daily basis with personalized interactive engagements to ensure that their new treatment finally sticks. Taking users from education through prescription, Options MD is powered by their proprietary algorithm, which first analyzes a patient’s medical history along with non-traditional data points such as a patient’s life goals, lifestyle, and sensitivity to side effects, in order to connect them with medications that treat symptoms more effectively, have less side effects and are more likely to improve the patient’s overall quality of life.